Skip to main content

- - Helpful Resources
Events

The Folloze Customer Community

Expand your Knowledge, Meet your Peers, Become an Expert

Welcome to the Community!

How to get started

Folloze Discussion Forums

Explore Conversations & Helpful Content

News & Announcements

Stay up to date on the latest news

Community Resources

Check out our Community Resources

Recent activity
Help others
Categories

LisaClarCommunity Manager

Learn & Share Best Practices

Metrics that Matter when Measuring ABM Programs

When it comes to defining the metrics for your ABM program, my advice is to keep it simple. I’ve boiled it down to 3 main categories that I monitor. The key is tight alignment between the ABM team and Sales Leadership to ensure there is agreement on what success will look like. Company Objectives The first step is to understand your company’s objectives. Once you have a grasp of these, you can align your ABM program goals to these. For example, if one of your company goals is to boost brand identity you can align that to the account brand lift you will get from your ABM program. ABM Scorecard Metrics Identify the engagement stage metrics that align with marketing and sales leadership. Campaign-Level Metrics Define campaign metrics that the ABM champion / digital marketer will monitor regularly for paid media optimization.

LisaClarCommunity Manager

Learn & Share Best Practices

How Folloze Measures our ABM Programs

As a longtime demand generation marketer, I've seen the evolution of measurement tactics and strategies for marketing programs. And I'll be the first to say that the measurement strategy Bretton and I put together for our ABM program was a significant mind shift from how we operated in the past. Check out the clips below to learn how ABM measurement is different and how we measure program success at Folloze. How ABM Measurement is DifferentKnow your Leading vs Lagging IndicatorsThe Metrics that Matter for Measuring Success

LisaClarCommunity Manager

Community Webinars

Webinar: Account-Based Orchestration: A New Paradigm for B2B Sales SuccessPartner Webinar

Account-Based Orchestration: A New Paradigm for B2B Sales SuccessFeaturing Mary Gilbert CMO, FollozeSteve Robinson, CEO, Sales EngineAbout this WebinarB2B buyers have gone digital, guiding their own journeys as they navigate the decision-making process. Winning requires that Marketing, ABM, Sales & RFP/proposal teams collaborate to provide buyers a rich connected experience.Watch Mary Gilbert, CMO of Folloze, chat with Steve Robinson, CEO of Sales Engine, about how he enables GTM teams to collaborate and harness ABM best practices and tools to win deals. You’ll learn how to:Create new orchestration models that break down silos between marketing and sales and engage buyers at 4X the rate of traditional methods Empower sales to navigate the deep funnel to identify more high potential opportunities and close deals faster. Innovative ways sales teams are delighting buyers all the way through the RFP process, holding their attention and winning through highly personalized experiences

LisaClarCommunity Manager

Folloze Product Discussion

How do I drive more conversion on my boards?

I’ve tried everything, but I can’t seem to generate conversion on my Folloze boards. Do you have some best practices you can share with me?

Nandini VarshneyNew Participant

Folloze Product Discussion

Hi,I have few questions related to user status and implications for license allocation.What is the difference between ‘Suspended’ and “Revoked’ user status? When the user status is ‘Suspended’, can the license be re-assigned to another user, or does it remain with the suspended user? In case of ‘Revoked’ status, can the license be re-assigned to another user?If possible please share the supporting link. Thanks and Regards,Nandini

LisaClarCommunity Manager

Folloze Product Discussion

What links should I be using when I promote my Folloze boards?

I’ve been using a a general URL to promote my boards. However, I’m not getting the level of tracking information that I want. When should I use a custom URL or a group URL?

LisaClarCommunity Manager

Community Webinars

"How we Folloze" Building a Truly Accountable End-to-End GTM Motion

Building a Truly Accountable End-to-End GTM MotionFeaturing: Melinda Monaco & Bretton HoekwaterWhen building an end-to-end GTM motion, you have to do a lot in parallel - build strategy, set up programs, plan media spend, and create actionable insight reports for the go-to-market team. The key to your success is performance data and GTM team alignment. We'll show you how to get everyone on board (no pun intended!)What you’ll learn: How to develop actionable weekly insights for Sales Why GTM alignment and an ABM champion are critical to success How ABM measurement is different Why it’s important to showcase how bad-ass your ABM program is at generating pipeline!https://player.vimeo.com/video/755137560?h=c0dfb88ea0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=5847

LisaClarCommunity Manager

Community Webinars

"How we Folloze" Driving Personalization at Scale Through Targeted Media Plans

Driving Personalization at Scale Through Targeted Media PlansFeaturing the Folloze Growth Marketing Team- Melinda Monaco & Bretton HoekwaterApply the KISS principle. Whether you have a small or substantial media spend, we have tips to help define your paid media mix and quickly build segment-specific Folloze experiences that are personalized, engaging, and drive results.What you’ll learn: How to select paid media channels and set a budget for your tiered accounts. How to build personalized Folloze journeys for your segments. How to keep an eye on campaign performance to drive continuous optimization.

LisaClarCommunity Manager

Community Webinars

"How we Folloze" The Foundation of an ABM-Driven Marketing Model

The Foundation of an ABM-Driven Marketing ModelFeaturing: The Folloze Growth Marketing Team- Melinda Monaco & Bretton HoekwaterGo back to the basics. We all know that B2B marketing today is about doing more with less. We're all about that. Whether you're standing up a pure ABM program or trying to get more from your demand generation campaign, here’s our approach to launching a new initiative.What you’ll learn: How to align to business objectives & set clear goals Why Demand Generation + ABM work better together Why you need an ICP to create a TAL (holy acronyms) How to leverage data (including Folloze!) to tier accounts

LisaClarCommunity Manager

Conference Presentations

Presentation: How Clari Delivers Personalized Experiences Across the Entire Buyer JourneyConference Presentations

ABM to ABO: How Clari Delivers Personalized Experiences Across the Entire Buyer JourneyWatch this recorded session from the B2BMX Next Level Conference featuring Jen Finney, Senior Manager of Growth Marketing at Clari, and Mary Gilbert, CMO of Folloze. You'll learn how Clari: Leverages a blended approach between 1:1 and 1:x to scale globally across segments. Empowers the entire GTM team from marketing to revdev to AE’s to respond in a high impact, personalized way to all prospect signals no matter where they are in the buying cycle. Keeps sales and marketing teams aligned, engaged, and focused on making meaning of the myriad of signals that matter to keep sales people focused on the right things.

LisaClarCommunity Manager

Folloze Product Discussion

How do I drive more conversion on my boards?

I’ve tried everything, but I can’t seem to generate conversion on my Folloze boards. Do you have some best practices you can share with me?

Nandini VarshneyNew Participant

Folloze Product Discussion

Hi,I have few questions related to user status and implications for license allocation.What is the difference between ‘Suspended’ and “Revoked’ user status? When the user status is ‘Suspended’, can the license be re-assigned to another user, or does it remain with the suspended user? In case of ‘Revoked’ status, can the license be re-assigned to another user?If possible please share the supporting link. Thanks and Regards,Nandini

LisaClarCommunity Manager

Folloze Product Discussion

What links should I be using when I promote my Folloze boards?

I’ve been using a a general URL to promote my boards. However, I’m not getting the level of tracking information that I want. When should I use a custom URL or a group URL?

Welcome

Everything you need to know to use the Community

News & Announcements

2 topics
0 Replies

Getting Started with Community

3 topics
0 Replies

Folloze Forums

Ask questions, learn about our products & share your success

Folloze Product Discussion

Folloze Product Discussion

4 topics
1 Reply

Learn & Share Best Practices

Learn & Share Best Practices

8 topics
2 Replies

Events Calendar

The 6sense playbook

Read the Ebook Now

Need more help?

API documentation

Learn everything you need to know about our REST API and endpoints

Contact support

Contact our support team and we'll be happy to help you get up and running!

Resources

Find all the guidance you need as you navigate through our success resources

Powered by Gainsight

Terms & Conditions Cookie settings

Sign up

Already have an account? Login

Username *

E-mail address *

City

Password *

I accept the terms & conditions

loginBox.register.email_repeat

Login to the community

No account yet? Create an account

Username or Email

Password

Remember me

Forgot password?

Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.

Enter your e-mail address

Back to overview

Scanning file for viruses.

Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.

OK

This file cannot be downloaded

Sorry, our virus scanner detected that this file isn't safe to download.

OK