Building a Truly Accountable End-to-End GTM Motion
Featuring: Melinda Monaco & Bretton Hoekwater
When building an end-to-end GTM motion, you have to do a lot in parallel - build strategy, set up programs, plan media spend, and create actionable insight reports for the go-to-market team.
The key to your success is performance data and GTM team alignment. We'll show you how to get everyone on board (no pun intended!)
What you’ll learn:
- How to develop actionable weekly insights for Sales
- Why GTM alignment and an ABM champion are critical to success
- How ABM measurement is different
- Why it’s important to showcase how bad-ass your ABM program is at generating pipeline!