As a longtime demand generation marketer, I've seen the evolution of measurement tactics and strategies for marketing programs. And I'll be the first to say that the measurement strategy Bretton and I put together for our ABM program was a significant mind shift from how we operated in the past. 
 

Check out the clips below to learn how ABM measurement is different and how we measure program success at Folloze.

How ABM Measurement is Different

Know your Leading vs Lagging Indicators

The Metrics that Matter for Measuring Success