The Foundation of an ABM-Driven Marketing Model
Featuring: The Folloze Growth Marketing Team- Melinda Monaco & Bretton Hoekwater
Go back to the basics. We all know that B2B marketing today is about doing more with less. We're all about that. Whether you're standing up a pure ABM program or trying to get more from your demand generation campaign, here’s our approach to launching a new initiative.
What you’ll learn:
- How to align to business objectives & set clear goals
- Why Demand Generation + ABM work better together
- Why you need an ICP to create a TAL (holy acronyms)
- How to leverage data (including Folloze!) to tier accounts