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Account-Based Orchestration: A New Paradigm for B2B Sales Success

Featuring Mary Gilbert CMO, Folloze

Steve Robinson, CEO, Sales Engine

About this Webinar

B2B buyers have gone digital, guiding their own journeys as they navigate the decision-making process. Winning requires that Marketing, ABM, Sales & RFP/proposal teams collaborate to provide buyers a rich connected experience.

Watch Mary Gilbert, CMO of Folloze, chat with Steve Robinson, CEO of Sales Engine, about how he enables GTM teams to collaborate and harness ABM best practices and tools to win deals. You’ll learn how to:

  • Create new orchestration models that break down silos between marketing and sales and engage buyers at 4X the rate of traditional methods
  • Empower sales to navigate the deep funnel to identify more high potential opportunities and close deals faster.
  • Innovative ways sales teams are delighting buyers all the way through the RFP process, holding their attention and winning through highly personalized experiences 

 

The modern B2B buyer is digital and self-directed, requiring a coordinated effort across teams to win their business. Account-Based Orchestration aims to break down barriers between marketing and sales, fostering better collaboration. This approach promises to increase buyer engagement by 4 times compared to traditional methods. The webinar will discuss how to empower sales teams to identify high-potential opportunities and close deals faster. Attendees will learn innovative ways to personalize the RFP process, delighting buyers and securing wins.

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