Driving Personalization at Scale Through Targeted Media Plans
Featuring the Folloze Growth Marketing Team- Melinda Monaco & Bretton Hoekwater
Apply the KISS principle. Whether you have a small or substantial media spend, we have tips to help define your paid media mix and quickly build segment-specific Folloze experiences that are personalized, engaging, and drive results.
What you’ll learn:
- How to select paid media channels and set a budget for your tiered accounts.
- How to build personalized Folloze journeys for your segments.
- How to keep an eye on campaign performance to drive continuous optimization.