My team at Clari has been focused on providing personalized buyer experiences at scale. One way we’ve done this  was through integrating 6sense’s intent, predictive, and account engagement data with Folloze.

We deployed this joint solution for our 1:few campaigns for targeted industries. This solution enables Clari to build a dynamically personalized Folloze board based on key segment data we pull from 6sense. Our small ABM team has saved time in campaign development and we’ve been able to scale our outreach to multiple accounts.

A good example of this is our bi-quarterly Wake the Dead program. For this campaign, we layered 6sense market data on our closed/lost deal information. This enabled us to identify the in-market accounts we should include in the campaign.

After we identified them, we invited these buyers to a Folloze board that was personalized according to their industry. Folloze enabled Clari to dynamically update the messaging on the board to make it relevant and timely for the specific industry. We’ve run the  Wake the Dead campaign X number of time and it has achieved outstanding results to date. 

• Exceeded discovery Call meeting goal by 260%

• Exceeded second meeting goal (qualified pipeline) by 400%

• Pipeline revenue generated $1.8m