Marketers: Drive More Engagement on your Boards
Folloze enables marketers to engage new and existing accounts in a variety of cool ways. On the flip side, marketing teams have their own goals and initiatives to meet, whether it's lead generation or meetings booked.
When using Folloze, one best practice that is essential to highlight is for marketers to put themselves in the shoes of their target audience. Taking a step back to understand your audience and consider how a Folloze Board will be perceived through a prospect's eyes is imperative. Here are 3 things to consider when building boards:
- Will Board Visitors Recognize the Value I’m Presenting?
- Is my message clear and will my audience understand what I'm asking from them?
- Is what I'm presenting appealing and interesting enough to explore?